Digital Marketing Manager

Currently, we are looking for a professional and focused Digital Marketing Manager who can successfully manage our company’s digital marketing efforts. The person must possess at least 6 years of working experience in the field of digital marketing with a proven background developing good results from the different forms of digital marketing and should be a strategic thinker in the organization, with a focus on enhancing the online presence of this institution, raising its awareness, as well as enhancing the revenue base of the organization.

Key Responsibilities

• Develop and Implement Digital Marketing Strategies: Develop and implement multichannel integrated marketing communications campaigns that include, SEO/SEM, email, social media and display advertising.
• Manage Social Media Presence: Manage and optimize the company’s social media accounts to increase its exposure to customers.
• Analyze and Report Performance: Evaluate all the digital marketing campaigns and document performance against the set objectives of ROI and the campaign’s KPIs to give recommendations.
• Collaborate with Cross-Functional Teams: Collaborate with other departments to design landing pages and fine-tune customer experience.
• Stay Updated on Industry Trends: Analyze trends and patterns and plan a spending and performance strategy with up-to-date news on digital marketing.

Requirements

• Education: Marketing or business major or other relevant field of study with a bachelor’s degree.
• Experience: At least 6 years of marketing experience, specifically within digital marketing, with practical experience in SEO/SEM, Email marketing, SMM, and Display Advertising.

Technical Skills

• Knowledge of how to apply web analytics applications and software, pay-per-click, and other digital media tools like Google Analytics, Google AdWords,s, and CRM.
• About working with A/B testing and multivariate experiments.
• Knowledge of both sides of HTML5/ CSS3 and JS ES2015+ development and limitation.

Analytical Skills: Campaign metrics which could help in future campaign analysis.

Communication Skills: Good oral and written communication skills.

Leadership Abilities: Prior experience in team management particularly in the area of digital marketing experts.

What We Offer

• Salary scale with other benefits included.
• Learning and development, professional challenges, and career enhancements.
• Healthy organizational culture, strong teamwork, and prompt performance.

How to Apply

In case you are a strategic-thinking individual with a passion for digital marketing and meet all the above criteria, you should apply. Kindly forward your resume together with a cover letter stating key accomplishments in digital marketing to the email [Insert Email Address] with the subject of the email being ‘Application for the Position of a Digital Marketing Manager’.

Application Deadline: [Insert Deadline]

To INNOVATORS of tomorrow, Arka Information Systems welcomes you to be a part of a team striving to excel at the apex of the digital world!

Join us at Arka Information Systems and be a part of a team that values innovation and excellence in the digital landscape!