The influence of mobile app in today’s digital time is growing day by day. A successful mobile app is not just depending on features performance services, but also its user experience (UX) and user interface (UI) design. The correct UX /UI design not only attracts users but also them the constant of the app
What is UX/UI Design?
UX stands for ‘user experience’ and UI stands for ‘user interface’: User’s experience design means from that process thereby making the user’s interaction with the app seamless and enjoyable. On the other side, meaning of the user’s interface design is that designing the layout, colours, buttons, and other science elements of the app in such a way that it is easy for the user to use
Role of UX/UI Design
The first view of user:
For the time when user uses the app his first impression is set up its design. An attractive and simple inspire the user to engage with the app. If the UI design is difficult to know or unsuitable to use, then in this user may leave the app.
User retention:
A UX design assure that user use the app frequently. If the apps navigation is easy and the interaction is easy to know, so in this thing the user will the return the app repeatedly. This helps to the user to memory, which increases the chances of the app’s success.
Increasing conversion rates:
If your app is related to a business or e-commerce, then UX/UI design directly affects your conversion rates. If the design of the app motivates the user to get information about the products and make a purchase, then it is likely to increase sales.
Help in branding:
The design of the app helps in creating your brand identity. If your app design is unique and brand-friendly, it stays in the minds of users for a long time. This makes your brand stand out from other competitors and builds trust in users.
Solving user problems:
A good UX design understands the problems of users and sort out the solutions to them. It ensures that users do not face any difficulty while using the app and can do their work without any interruption.
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