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Heineken’s Digital Transformation Journey with Arka
Food and Beverage, Manufacturing
Heineken, an iconic global beverage brand, enjoyed by consumers in more than 190 countries with a diverse range of quality products.
In a competitive and ever-evolving beverage industry, Heineken found itself at a crossroads, grappling with outdated digital infrastructure, diminishing client sustainability, and inconsistent brand experience across the globe. The necessity for a transformative change was evident, and Arka was poised to lead this digital revolution.
Before the intervention, Heineken’s manufacturing processes were heavily reliant on traditional methods. This not only slowed down production but also made it susceptible to human errors, leading to inconsistent product quality.